(Photo from: BGR.com)
Two days ago, RIM (now known as BlackBerry) finally gave its long overdue update: the release of BlackBerry 10, its latest OS that the company bets on to revive itself. Here in this post I don't want to talk much about the features since they are all over the Internet (for example, engadget). I would like to share my thoughts on whether BlackBerry got its very chance to return to its great old days.
BlackBerry used to be the symbol of 'smart and cool', even US president used it for its highly secured protection of private data on the phone. Then it got stuck right there, no more significant improvement in both hardware and software. After five years, people still have to navigate around the tiny icons and read the email with crammed text. Stock market has reflected the same as how consumers feel about BlackBerry. The current share price is about 10% of its peak price 5 years ago. Its global smartphone market share has slipped from 20% to the marginal 7% now. Facing intensive competition from iOS and Android could be one reason, the other, and a more dominant one is apparently its lack in innovation.
