(Photo from Facebook)
Facebook started as a website that hosts social network, and it is still true even today. However, its presence in mobile space is getting more prominent than ever. Last week, Mark Zuckerberg announced that, instead of launching a physical and dedicated 'Facebook Phone', Facebook Home is released to bring a whole new experience for smartphone users.
As a blogger who runs a website from day to day, monitoring the traffic and other statistics of the blog is essential for me. I personally use Google Analytics for this purpose, as most of other bloggers do. However, I was asked to give a try on this web service: BigWebStats. So I had a look on it and it is pretty easy and great to use!
The website interface is clear. All you have to do is to input the URL you are interested in: it could be your own website, or any website you want to check out the performance.
(Source: Spreadeffect.com)
After last time I posted on the Facebook’s graph search, I have been wondering how Facebook is ranking one’s News Feed in the homepage. So I did some small research on how this works.
Apparently the News Feed is not populating in chronological order, since some news can be on the top of the new feed for several hours and even a few days. In fact, Facebook is applying an algorithm called ‘EdgeRank’ in determining the order in one’s News Feed. So why Facebook is doing this instead of in chronological order which appears more reasonable?
The reasons could be two:
(Image Source: Braid Creative & Consulting)
Instagram and Pinterest are two representatives of the fast growing social media. Instagram was bought by Facebook for a premium of $1 billion and Pinterest is backed up by many investors and entrepreneurs for its business potentials. Both are seeing sharp user increase over the past few years and millions of users are active on the social networks daily. They are also both deemed valuable as retailer brands can take good opportunities to connect to its customers and promotion of their products and services could be much more effective than traditional channels of advertising and marketing.
So, two comparable brands in the social media space, who is going to outshine the other in the long run?
