I haven't done any post in the past two weeks because I was busy with exams..Now finally it's time to talk about new things in life! :D
IKEA's latest marketing initiative has demonstrated us that it's not only a furniture company, but a company that advocates a lifestyle. KNÄPPA camera is a product of this ideology.
I was lucky enough to win a prize when participating in IKEA's marketing campaign. I redeemed this very special camera at their store.
By the look of it, you can't really tell this is a camera. It is more like a piece of toy that is made of cardboard. On the top left, it's the USB plug that photos can be transferred to a computer. The memory could hold 40 pictures at one time. When it's full, the photos need to be deleted from a computer. And yes, it's reusable.
The button in front is both a power button and shutter release. Long pressing it will turn on the camera, and it will be off if pressed long again. The green light will stay on if the camera is on. It will also be automatically switched off if no photos are taken within 60 seconds.
You need to unscrew to open the camera. Isn't it similar to IKEA's idea of DIY assembly? Between the two pieces of the cardboard, it's the electronic part of the camera. And it's where the batteries are placed.
The batteries are placed and the power is on!
I didn't have too much expectation on this camera given its 2 million resolution (that's like phone cameras 10 years ago). So I just took some random pictures when walking in the city. Below are some shots.
There is no way for this KNÄPPA camera to compare with a professional or even a consumer camera. The pictures are filtered like some oil painting and it's only suitable for being used under sunlight. However, it does bring some fun like a film camera. You never know how the picture turns out to be until you see it. And IKEA has achieved their marketing goal as well. They are more creative than you think!
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